I’m working on a project for Crossing Gaps (93 Studios), and it’s teaching me something about Twitter profiles. I’m looking for interesting people with a story to tell, and that means sorting through the thousands and thousands of potentially interesting people I follow around on Twitter.

What I’ve learned is that I have a deep, visceral distaste for certain kinds of Twitter bios, a reaction that I think a lot of people in my business share.

As it turns out if you have the words “Social Media Expert,” “SEO Pro,” or “Internet Marketer” without any other more personal descriptor I immediately, subconsciously lose interest.

“But why Steve?”

I know a lot of Search Engine Professionals, Affiliate Marketers, Social media people, and Internet Marketers and each and every one of the good ones knows that keywords describing your profession does not an effective bio make. There are thousands of marketers on Twitter, and while it’s nice to know what you do — if I don’t know why I should care about you in particular, I am going to move onto someone who makes that more clear to me.

Look at it this way, Twitter gives you 140 characters to describe who you are, get rid of anything I could read somewhere else.