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  Steve Spalding 4:24 pm on June 11, 2009 | 0 Permalink | Reply
  Tags: pr, twitter

  There needs to be a word for the feeling you get when you click on what you think is content and end up on a “sales letter”

  - @sbspalding

  While I have no problem with Sales Pages or affiliate marketing, I think I have a profound problem with ambling across content that isn’t what it makes itself out to be. If I am being linked to something, I want to be sure I get whatever that something is — if suddenly I find myself learning about how you can help me make a 6-figure income playing backgammon in my PJs, not only will that deter me from following any link you push out again but it will almost guarantee I’ll make sort of smart-arse remark about it.

  If you think I’m alone in this, I’m not.

  @sbspalding See, I have a word for that feeling, but I’m not allowed to used it in polite society

  - @smlacy

  Is there a lesson here?

  Sure.

  When you are worried about conversion (as you probably are if you have a big, bad sales letter) then you should recognize that trust is currency and it’s really not worth it to waste it all for a quick click-thru.

   

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  Steve Spalding 7:22 pm on June 8, 2009 | 0 Permalink | Reply
  Tags: copywriting, marketing (9), twitter

  I’m working on a project for Crossing Gaps (93 Studios), and it’s teaching me something about Twitter profiles. I’m looking for interesting people with a story to tell, and that means sorting through the thousands and thousands of potentially interesting people I follow around on Twitter.

  What I’ve learned is that I have a deep, visceral distaste for certain kinds of Twitter bios, a reaction that I think a lot of people in my business share.

  As it turns out if you have the words “Social Media Expert,” “SEO Pro,” or “Internet Marketer” without any other more personal descriptor I immediately, subconsciously lose interest.

  “But why Steve?”

  I know a lot of Search Engine Professionals, Affiliate Marketers, Social media people, and Internet Marketers and each and every one of the good ones knows that keywords describing your profession does not an effective bio make. There are thousands of marketers on Twitter, and while it’s nice to know what you do — if I don’t know why I should care about you in particular, I am going to move onto someone who makes that more clear to me.

  Look at it this way, Twitter gives you 140 characters to describe who you are, get rid of anything I could read somewhere else.