There are two sides to every story, right? This one is no exception. The Internet has a really strong, natural distaste for experts.

I am sure it has something to do with our famous dislike for authority and traditional institutions (included on this list is anyone who walks around in a three-button suit discussing the merits of different paper quality in stationary).

I worry our expert hating reflex has become so finely honed that we might be becoming immune to it. We need to overcome the appeal of being contrarian all the time and learn to pick our battles more wisely. “We” as always includes me, you and the self-righteous horses we both road in on.

There is nothing quite as sexy to business services types than trying to define themselves as experts or gurus. Unfortunately, the world in which they live now is changing so rapidly that by the time you become an expert at one thing, it is already unrecognizable.

Getting caught up in this love of self-aggrandizement not only makes you sound like a shill to your fellow seekers who know as well as you do that you might as well be calling yourself an expert hammer operator, but it also pigeon holes you into a job description that will probably be non-existent in 18 months time.

Even people who drink mightily from the Kool-Aid will find it a wee bit strange how you manage to become an “expert” in every new technology shift through months after they occur.