You know, I hate to say this but my Twitter followers can beat up your Twitter followers.

Many very clever people see the web as this magical tool that will make us all publishers, that will democratize content creation in some fundamental way, allowing John and Jane Everyman to share their ramblings on the same footing as national broadcast media.

While this has turned out to be may more true than any of us would have expected, this idyllic land of popcorn and Unicorns can only be maintained if our ability to filter information starts to catch up with the volume of information that is constantly being added to our lives.

When you live in a world where every hour a day or more worth of video is being added to Youtube and everyday, major blogs the world over can add 30+ new posts that will inevitable end up near the top of Google, what you are left with isn’t Democracy – not by a stretch. What your left with is the same, basic hyper-concentration of influence that we’ve come to expect from the real world. The only difference is that this time it’s way cheaper to maintain.

People will always pick the sources that are easiest to find.

Those sources are the ones that have built the biggest platforms and widest communities.

It’s becoming increasingly difficult to build those communities.

The question left in the air then is how long before individual creators get shaken out of the mix.