How To Split An Atom - Live » narratives http://howtosplitanatom.com/live Just another WordPress weblog Sun, 08 Aug 2010 14:51:24 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 I like the word “narrative” a lot. I imagine you will see it at least a dozen more times through this narrative http://howtosplitanatom.com/live/i-like-the-word-%e2%80%9cnarrative%e2%80%9d-a-lot-i-imagine-you-will-see-it-at-least-a-dozen-more-times-through-this-narrative http://howtosplitanatom.com/live/i-like-the-word-%e2%80%9cnarrative%e2%80%9d-a-lot-i-imagine-you-will-see-it-at-least-a-dozen-more-times-through-this-narrative#comments Wed, 14 Jul 2010 21:34:00 +0000 Steve Spalding http://howtosplitanatom.com/live/?p=77 I like the word “narrative” a lot. I imagine you will see it at least a dozen more times through this narrative.

If you want to get people to pay attention to something, the most important skill you can have is a gift for grasping narratives.

People learn and act through analogy, this fact is an essential marketing tool when you’re trying to cut through the background noise.

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