I’m not one to give out marketing secrets because I don’t believe they exist. 97.56% of the hype around structured marketing tactics is just so much navel-gazing.
There is something that will help you market your product and I would put 2 to 1 that you know about it but haven’t put enough effort into making it a conscious part of your marketing efforts. It’s what helps people like Gary V, Chris Brogan, Jason Goldberg and just about everyone else who has stepped onto the web’s center stage.
It’s finding what you do, whatever that is, and doing it over and over again until the people you know, respect and want to reach can put words to it.
- People want to work with, buy from and listen to friends.
- People want their friends to be a soft, glowing ball of familiarity that they can understand.
It’s why picking a place, setting up a soapbox and then being yourself outloud is the only bit of marketing advice I can stand behind 100%.
