I am sure the dinosaurs figured they still had a few good years left in them.

Here is a simple rule of business.

If you increase supply while maintaining a constant demand, prices will drop. Eventually, if nothing stops this process, prices will drop to zero.

If you are in the business of information creation, that is what is happening today. Right now. Yes, I am talking to you.

Your current model is threatening to lead you towards extinction. Like the paper newspaper or the CD, information brokers of all variety, whether they call themselves artists or entrepreneur are standing at the edge of a cliff.

If you choose to ignore this fact. If you don’t start looking now for ways to adapt. You are going to go right off the edge with them.

I’m really sorry.