I wish there was a stronger word than true to describe this.

It’s very easy to write. It’s very hard to cut down and edit. It’s very easy to write lots of nonsensical blog entries, God knows I see enough every day on the interwebs. That’s without even trying to tell a story. Pare down what you need to tell a story. Watch Charlie Brooker’s Screenwipe on television writing, it’s on iPlayer or, on certain sites of dubious virtue. Tell a story using the minimum that you need and don’t subscribe to bloggorhea. This applies to both text and A/V content. Your audience just doesn’t have the time to wade through that stuff.

It’s of extreme importance that you take some time to read this blog post on storytelling and ARGs.