Sway: The Pull Of Irrational Behavior

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By Steve Spalding August 23rd, 2010
Under: Digital University

Summary: Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved?

In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more

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