Sheena Iyengar On The Art Of Choosing

Next Article
By Steve Spalding August 20th, 2010
Under: Digital University

Summary: Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

Read The Full Article Here

If you enjoyed that why not find a job or read our guide to working in the 21st century. You can also join our Kiva team or hire me for your project.

Other Sites: Really Great Stories | All The Little Things (Book) | Twitter

blog comments powered by Disqus

Exploring The Intersections Of Technology and Society

Subscribe via RSS, Or select your favorite Reader:

Projects

Join The Network

Partners

Popular Threads

How Has Blogging Changed You? - 10. How has blogging changed for you personally over the past half decade? In Internet time I’...

Blogging Tools - 8. How has the set of blogging tools that you use changed in the past 5 years? They change every wee...

Blogging Community Attitudes - 7. By the same token, have you noticed any changes in the attitude or makeup of the blogging communi...

Attitudes Towards Bloggers - 6. Have you noticed any difference in attitudes toward bloggers by readers and by mainstream media? ...

Social Media And Blogging - 5. The rise of social media has clearly been one of the most important shifts to hit our culture in ...

Blogger Credibility - 4. Blogging seems to have gained a lot more credibility in recent years. Do you agree? Do you feel t...

Stop Buying Banner Ads - There is a simple formula I use when determining how much money a startup should spend on display ad...

The Sales Pitch - It was a Friday afternoon and I was sitting in a surprisingly comfortable chair in a set of offices ...

Anatomy Of A Failed Consultant - Other than writing pithy blog posts and tweeting, a big part of what I do to pay the rent is consult...

A Critique of Small Businesses - As a part of Living in the 21st Century I wanted to take a closer look at small businesses. I’...

Deconstructing Large Businesses - As a part of my Living In The 21st Century series, I wanted to take a closer look at some of the iss...

Living In The 21st Century - I’ve spent more than my share of time staring at the problem of living effectively in the digi...

Making Mistakes is What Makes us Smart - Every so often you should embrace being wrong – Sometimes we hate being wrong because of the c...

Reluctant To Leave The Nest - I think this will be one of the key sociological changes driving new styles of business and entrepre...

Your Computer Really Is a Part of You - Your iPhone really is an extension of yourself despite what your spouse tells you – An empiric...

The Power Of Silence - Sometimes you just need to stop and enjoy the silence – We tend to think of the pause as awkwa...

Gene Linked To Debt - Food for thought. Like all things genetic though, one should remember that genes are only one piece ...

Military Brain Interfaces For Sci-fi Warfare - Eventually systems like this will funnel into civilian technology, and that will be utterly fascinat...

I Think I Can - Today the artist, writer and ever entertaining thinker of thoughts Ophelia Chong shares with us anot...

Beef of the Day - Today the artist, writer and ever entertaining thinker of thoughts Ophelia Chong shares with us a li...

Mind Your P’s and Q’s - Artist, writer and good friend of mine Ophelia Chong asked me to post something for her. I told her ...

How To Make Money On The Internet - Here are some “AHA” Moments that happened to cross my mind while I was on my daily bike ...

Twitter And Magpie: Point And Counterpoint - I have been a user of the micro-blogging site Twitter for over 18 months and I love the social netwo...

Purgatory - Today I had two experiences, each involving a blog. First, I read a post in a blog today that gave e...

Bootstrap My Life: An Interview With Entrepreneur Ryan Ferrier - A few weeks ago I went out for drinks after work to meetup with some local bloggers and entrepreneur...

Creating A Healthy Partnership For The Long Term - Over the weekend as I was sipping some tea, I got to thinking about the relationships in my life and...

Making The Most Of What You Have In The Moment - There is a famous quote by Teddy Roosevelt that has really struck home with me over the last few yea...

Taking A Sabbatical And Potentially Never Coming Back! - As of right now, I’m on sabbatical! Yeah baby, yeah! After some discussion with my various...