Summary: Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position.

As opposed to impartially providing information, propaganda in its most basic sense, presents information primarily to influence an audience. Propaganda often presents facts selectively (thus possibly lying by omission) to encourage a particular synthesis, or uses loaded messages to produce an emotional rather than rational response to the information presented. The desired result is a change of the attitude toward the subject in the target audience to further a political agenda. Propaganda can be used as a form of political warfare.

While the term propaganda has acquired a strongly negative connotation by association with its most manipulative and jingoistic examples, propaganda in its original sense is neutral, and may also be construed to refer to uses which are generally held to be relatively benign or innocuous, such as public health recommendations, signs encouraging citizens to participate in a census or election, or messages encouraging persons to report crimes to the police, among others.

Read The Full Article Here

-

Edward Filene helped establish the Institute of Propaganda Analysis in 1937 to educate the American public about the nature of propaganda and how to recognize propaganda techniques. Filene and his colleagues identified the seven most common “tricks of the trade” used by successful propagandists (Marlin 102-106: Propaganda Critic: Introduction). These seven techniques are called:

• Name Calling
• Glittering Generalities
• Transfer
• Testimonial
• Plain Folks
• Card Stacking
• Band Wagon

These techniques are designed to fool us because the appeal to our emotions rather than to our reason.The techniques identified by the Institute for Propaganda Analysis are further refined by Aaron Delwich in his website, Propaganda where he “discusses various propaganda techniques, provides contemporary examples of their use, and proposes strategies of mental self-defense.” By pointing out these techniques, we hope to join with others who have written on this topic to create awareness and encourage serious consideration of the influence of contemporary propaganda directed at us through the various media and suggest ways to guard against its influence on our lives.

Read The Full Article Here

If you enjoyed that why not find a job or read our guide to working in the 21st century. You can also join our Kiva team or hire me for your project.