Summary: Groupon grew out of a website called The Point, a website launched in November 2007 that lets you start a campaign asking people to give money or do something as a group — but only once a “tipping point” of people agree to participate. By delaying action until enough people come together to have a real impact, The Point helps consumers, employees, citizens, activists, parents — or anyone — come together and solve problems that they couldn’t solve alone. Learn more about The Point here.

We came up with the patent-pending idea for Groupon as an antidote to a common ailment for us city-dwellers: there’s so much cool stuff to do, but the choice can be overwhelming. With so many options, sometimes the easiest thing is to go to a familiar restaurant, or just stay at home and watch a movie. As a result, we miss out on trying all the cool things our cities have to offer. By focusing on one good or service each day, Groupon makes it simple. And by leveraging The Point’s framework for collective buying, Groupon is able to offer deals that make it very difficult to say no.

While we started Groupon as a side project of The Point, it’s taken on a life of its own.

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