Summary: Demand Media, Inc. is a privately held online media company that operates online brands such as eHow, LIVESTRONG.COM and Cracked, and is known for creating online content based on a combination of measured consumer demand and predicted ROI. The company also provides social media platforms to existing large company websites and distributes content bundled with social media tools to outlets around the web. The company also owns eNom, the world’s second-largest domain registrar.

The company employs an algorithm that identifies topics with high advertising potential, based on search engine query data and bids on advertising auctions. These topics are typically in the advice and how-to field. It then commissions freelancers to produce corresponding text or video content. The content is posted on a variety of sites, including YouTube (where Demand Media is one of the largest suppliers of videos) and the company’s own sites such as eHow, LIVESTRONG.COM, Trails.com, GolfLink.com, Mania.com, and Cracked.com.

Requirements: Writing Skill

Income Potential: $

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