Leave it to Google to pick the most non-intuitive time interval they could think of for their day of code. All over the world, starting in Sydney Australia, Google is sponsoring a 29 hour Developer Day.

Once again, Google surprises me at how forward thinking they have become relative to their competition. They’re gearing themselves up to be real players in the coming Web 3.0 revolution. Speaking of “Gear”…

The Products

A few of the products that are up for discussion include.

Google Gears

This product allows developers to take the power of Google offline using a Javascript API. It sets up the infrastructure to store data locally. That way you can read the latest from How To Split An Atom when you don’t have internet access (for that .54 seconds of the day). The first test of this software will be an offline enabled version of Google’s RSS Reader.

Google’s Mashup Editor

Google is taking a stab at Yahoo’s Pipes with, “Yet another mashup editor”. A mashup editor is a framework that allows you to take slew of web based services and smoosh them together to produce new, interesting content. For example, a Geo-Tagged version of Google’s RSS Reader using Google Local data to determine where each post is coming from.

Google Mapplets

Mapplets are mini-applications that allow developers to build on the functionality of Google maps.

Web… 3.0 Roundup

Google is putting the power back into the hands of the end user, and allowing us (through products like their new mashup engine) to reconstruct their raw data into forms that are both useful and relevant. This type of mass personalization is direct forbearer to Web 3.0.

We’re coming to a point where a search engine becomes just another pool of data for us to draw from, and the real importance of information is in how we mold it to fit very specific needs. Google seems to understand that indexing all of the world’s information is just not enough. If you don’t allow users to create their own value from the data, you become little more than a glorified directory.

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