If you have ever felt a pang of self-reproach while looking at a billboard model, or maybe just a tinge of confusion at how it is possible for a real person to look so absolutely surreal then I have a bit of good news — it isn’t.

The Consumerist unlocks the secrets of how a little old-fashioned makeup magic and relatively simple software tools can turn an “ordinary” person into something out of a Greek epic.

The video clip is presented as a part of Dove’s newest campaign to shill beauty products to women who purport to hate icons of “beauty” like those shown in the video. The irony is blinding.

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