Heart

The first day you stop using your blog to write little love letters to yourself is the first day that you should start thinking about building traffic. If you cut away the details, the core of writing articles that will draw attention and build your brand can be broken into four steps.

1. Find a subject you are interested in. This can be as general or specific as you would like.

2. Think about what you know about that subject that isn’t so obvious that it is pointless and isn’t so obscure that normal people can’t relate to it.

3. Write a piece focusing on delivering as much information as you can, seasoned with a dash of personality.

4. Go back through the text and organize it so that it’s as easy to consume as you can make it.

The problem with writing love letters is that they are deeply editorial. Which, I’ll admit, is fun to write. That being said, unless people have a reason to care about your opinion (you’re famous or infamous), it’s generally meaningless unless it comes with a side of cold, hard facts organized in a way that your readers can understand.

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