“American Motors tried to market its new car, the Matador, based on the image of courage and strength. However, in Puerto Rico the name means ‘killer’ and was not popular on the hazardous roads in the country..” –Cross Cultural Blunders

The business world is much bigger now than it has ever been. More than ever, the ability to move with grace through other cultures has real dollars and cents value. Everything from how you approach negotiations, to how you send your emails should be colored by the lens of the culture you are trying to reach. Taking a little time to understand the nuances of other countries business styles is worth it, especially when you consider the alternatives.

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