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If you're a brand, a city or even an individual willing to pondy up a little extra cash for your own “dot” you can.
At a conference in Paris, the powers that control internet addressing have approved a system that will allow anyone to purchase their own “dot”.
It's not clear how well it will catch on, but .anything will be coming soon to a website near you.
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8:54 am
June 30, 2008
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Guyver
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Depending on how easy it is to get one of these, this could get quickly out of hand. We already abuse the .us and the country dots. I am not sure I want everyone to have too much more freedom than that.
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10:14 am
June 30, 2008
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andymurd
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Rumour was that they would cost around $100,000 - way out of my league.
Could get very expensive for the big players that need to register lots of second level domains with the new dots: amazon.books, amazon.shopping, amazon.cds etc.
I kind of hope that this fails miserably and .com remains king. Its not the right answer to the current problem of domain squatting.
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10:22 am
June 30, 2008
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ircubic
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Instead of amazon.books, amazon.shopping, amazon.cds, you'd probably end up with books.amazon, cds.amazon, shopping.amazon, with Amazon in control of the .amazon TLD. This essentially ensures that anything that ends with .amazon is genuinely an Amazon-controlled site, for example.
The only thing I think you'd see is that superfluous .com/.org endings disappear from the sites of the companies rich enough to buy their own TLD. That is, as long as ICANN stick to their promise of stringent control on the TLDs (you got to prove you are a business with a sound plan, and I suppose somewhat related to the TLD).
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I have a feeling that ircubic is right. Some examples that they are giving are .nyc (New York City) and .paris. If you are going to spend $100,000 on a TLD, you are very likely going to buy the most heavily branded version that you can manage.
At the end of the day, control is the key to this. I like (dot) com because it means I don't have to think about the address that I end (not to mention the fact that most modern devices automatically fill it) if I am going to have to remember a whole new set of TLDs it better only be for those companies that have a reasonable need to.
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