Andy DeSoto and Corvida brought up a point that I thought was worth sharing. As a college/university, how can you (should you) deal with Social Media?

This is particularly interesting to me because I've seen first hand how poorly most Universities handle the web. This would be OK if their jobs weren't to prepare students for the future, futures which will likely involve using web technologies effectively.

Do you have any examples of Universities using the web effectively?

"If colleges and universities wish to employ any social media leverage whatsoever, and I highly recommend it, it’s essential for them to establish or gain control of their brand on Facebook, MySpace, Twitter, YouTube, and Digg.   More is better, but the aforementioned services will provide the biggest bang for the buck.  If administrators are unwilling to go digital or are uncertain how to proceed, it’s highly likely that several to many students have the technical know-how to do what’s necessary. Don’t miss out on this opportunity to reach your students, faculty, and staff."