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Bottom Line: It seems that the web is a strong information source but a poor final point of contact for most goods. Typically, consumers use the web to gather information and find other options rather than using it as a primary decision maker.

Also, as we all know only a small percentage of Internet users actually participate in the networks that they draw information from.

The internet helps music buyers connect with artists and learn more about music, but it doesn’t strongly influence what or how they buy

The internet is an influential source of information and options for those purchasing feature-rich items such as cell phones.

The internet is an efficiency-enhancer in searching for new housing

Few internet users bother to rate or comment on their purchase, even for a digital good such as music

(via Pew Internet Research) (Images)