Bottom Line: Internet advertising spending is on the rise. In a world where traditional advertising models are stagnating, the spending on the web is growing at a break-neck pace.

The majority of that spending is going into leads based advertising (CPA). Coming in second and third are cost per thousand (CPM) and hybrid advertisement models.

Statistics

For the full year 2007, revenues totaled $21.2 billion, exceeding 2006 performance by 26%, itself the former record year.

Q4 2007 Internet advertising revenues hit $5.9 billion, representing historic revenues for a single quarter and a 24% increase over the same period in 2006.

This is the fourth consecutive year and 13th consecutive quarter of record results.

• CPM or Impression - 45% ($9,492)
• Performance Deals - 51% ($10,817)
• Hybrid - 4% ($897)

(Image) (Via Business Wire)