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By Steve Spalding December 16th, 2008
Under: Statistics
Bottom Line: Harris Interactive has released a survey that states that consumers want “greener” batteries, but looking at the information that they uncovered it seems more likely that we all want better batteries — batteries that last longer and recharge more quickly.
Of course, this would also make them more environmentally friendly but I think it’s a stretch to assume such a strong relationship. With that being said, 36% of those surveyed would pay a premium for a more environmentally friendly battery.
More findings,
40 percent of notebook computer owners are only somewhat satisfied or not at all satisfied with the performance of their notebook computer batteries.
About half of notebook computer owners (51 percent) would pay more for a battery that came with a two-year warranty.
40 percent of consumers who have owned their notebook for 3 years or more have replaced the battery as many as 5 times.
About half of notebook computer owners (54 percent) would pay more for a battery that recharged more quickly.
The quality of the battery (92 percent), the screen (92 percent) and processing power (93 percent) are important or very important features to consumers.
Notebook owners have employed a range of methods to dispose of notebook computer batteries, including manufacturer-related disposal (7 percent), recycling centers (6 percent), exchanging where the replacement was purchased (6 percent) and placing in a bin at a retail outlet (5 percent). Conversely, 4 percent discarded the battery in the trash.
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