Cyber Monday: An Analysis
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By Steve Spalding December 19th, 2008
Under: Statistics
Bottom Line: Cyber Monday saw an increase in activity among adult internet users and a dramatic increase in number of clicks among this demographic. The lift was anywhere between 500-14,500% according to ClickStream. They also found that comparison shopping sites played a strong role in the decision making process.
More Information –
- Most users leaving Cybermonday.com switched to Etoys.com, Walmart.com, or Sonystyles.com
- Amazon.com, eBay.com, and Walmart.com were the most visited retail sites on Cyber Monday
- Shopping.yahoo.com, Coolsavings.com, and Nextag.com were the most visited comparison shopping websites on Cyber Monday
- From June to December, October was the lowest month in visitors for all retail websites tracked
- Walmart.com, Target.com, and Circuitcity.com saw the biggest increase in November compared to other retail websites during the previous 5 months
(Source)
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