Comments on: Startup Reactor: The Elevator Pitch http://howtosplitanatom.com/startup-reactor/startup-reactor-the-elevator-pitch/ Exploring The Intersections Of Technology and Society Fri, 25 May 2012 20:26:32 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: webpage ideas http://howtosplitanatom.com/startup-reactor/startup-reactor-the-elevator-pitch/comment-page-1/#comment-16564 webpage ideas Sat, 19 Apr 2008 03:03:13 +0000 http://howtosplitanatom.com/startup-reactor/startup-reactor-the-elevator-pitch/#comment-16564 [...] from you is an initial impression on their concept. There are a thousand and one ways to implemehttp://howtosplitanatom.com/startup-reactor/startup-reactor-the-elevator-pitch/Maths whiz to fight uni cuts The AustralianMATHS whiz Terry Tao is behind a push to save the [...] [...] from you is an initial impression on their concept. There are a thousand and one ways to implemehttp://howtosplitanatom.com/startup-reactor/startup-reactor-the-elevator-pitch/Maths whiz to fight uni cuts The AustralianMATHS whiz Terry Tao is behind a push to save the [...]

]]> By: NotoriousBRK http://howtosplitanatom.com/startup-reactor/startup-reactor-the-elevator-pitch/comment-page-1/#comment-21933 NotoriousBRK Fri, 18 Apr 2008 17:02:23 +0000 http://howtosplitanatom.com/startup-reactor/startup-reactor-the-elevator-pitch/#comment-21933 For some reason, I think the Siphs one has a huge potential to catch on in a viral sort of way.<br><br>The Publicitr idea feels like one of those "the devil is in the details" things that will be harder to make work than anticipated. The phrase "Utilizing the perfect mesh of technology, market research, and marketing strategies..." scares me. Relying on the "perfect mesh" or "perfect storm" of events is a tad risky.<br><br>If the LogoBids idea gets any traction it will become a subset offering from Amazons Mechanical Turk project. For some reason, I think the Siphs one has a huge potential to catch on in a viral sort of way.

The Publicitr idea feels like one of those “the devil is in the details” things that will be harder to make work than anticipated. The phrase “Utilizing the perfect mesh of technology, market research, and marketing strategies…” scares me. Relying on the “perfect mesh” or “perfect storm” of events is a tad risky.

If the LogoBids idea gets any traction it will become a subset offering from Amazons Mechanical Turk project.

]]> By: Startup Reactor: Advice From A VC | How To Split An Atom http://howtosplitanatom.com/startup-reactor/startup-reactor-the-elevator-pitch/comment-page-1/#comment-16496 Startup Reactor: Advice From A VC | How To Split An Atom Fri, 18 Apr 2008 02:03:03 +0000 http://howtosplitanatom.com/startup-reactor/startup-reactor-the-elevator-pitch/#comment-16496 [...] and those that jump into Reactor conversations. The current conversation is a review of five elevator pitches, from Transpondr, LogoBids, Publicitr, Siphs and Zambino. I should note that I was already aware of [...] [...] and those that jump into Reactor conversations. The current conversation is a review of five elevator pitches, from Transpondr, LogoBids, Publicitr, Siphs and Zambino. I should note that I was already aware of [...]

]]> By: find the best web designer http://howtosplitanatom.com/startup-reactor/startup-reactor-the-elevator-pitch/comment-page-1/#comment-16237 find the best web designer Thu, 10 Apr 2008 10:06:43 +0000 http://howtosplitanatom.com/startup-reactor/startup-reactor-the-elevator-pitch/#comment-16237 [...] ...http://www.qctimes.com/articles/2008/04/10/features/home_garden/doc47f69731c08af854658680.txtStartup Reactor: The Elevator Pitch Let??s start things off with a bang. As a way to introduce themselves, I asked each of the project [...] [...] …http://www.qctimes.com/articles/2008/04/10/features/home_garden/doc47f69731c08af854658680.txtStartup Reactor: The Elevator Pitch Let??s start things off with a bang. As a way to introduce themselves, I asked each of the project [...]

]]> By: Startup Reactor: My Thoughts | How To Split An Atom http://howtosplitanatom.com/startup-reactor/startup-reactor-the-elevator-pitch/comment-page-1/#comment-16233 Startup Reactor: My Thoughts | How To Split An Atom Thu, 10 Apr 2008 06:18:14 +0000 http://howtosplitanatom.com/startup-reactor/startup-reactor-the-elevator-pitch/#comment-16233 [...] they can do to improve their chances at success. As it stands, here are my initial critiques of the elevator pitches that we looked at last [...] [...] they can do to improve their chances at success. As it stands, here are my initial critiques of the elevator pitches that we looked at last [...]

]]> By: Ticket Search http://howtosplitanatom.com/startup-reactor/startup-reactor-the-elevator-pitch/comment-page-1/#comment-21932 Ticket Search Thu, 10 Apr 2008 02:49:00 +0000 http://howtosplitanatom.com/startup-reactor/startup-reactor-the-elevator-pitch/#comment-21932 Ive heard a little bit about Zambino and it seems to be like something worth looking into. Glad you mentioned it.<br>~Mike Ive heard a little bit about Zambino and it seems to be like something worth looking into. Glad you mentioned it.
~Mike

]]> By: thinkingserious http://howtosplitanatom.com/startup-reactor/startup-reactor-the-elevator-pitch/comment-page-1/#comment-21929 thinkingserious Tue, 08 Apr 2008 12:40:11 +0000 http://howtosplitanatom.com/startup-reactor/startup-reactor-the-elevator-pitch/#comment-21929 I posted the wrong pitch for Publicitr. It is now updated above. Thanks for making the change Steve! I posted the wrong pitch for Publicitr. It is now updated above. Thanks for making the change Steve!

]]> By: Edward http://howtosplitanatom.com/startup-reactor/startup-reactor-the-elevator-pitch/comment-page-1/#comment-21931 Edward Tue, 08 Apr 2008 11:43:33 +0000 http://howtosplitanatom.com/startup-reactor/startup-reactor-the-elevator-pitch/#comment-21931 very informative and i must say u have been innovative with the names. i liked publicitr. very informative and i must say u have been innovative with the names. i liked publicitr.

]]> By: Karen Swim http://howtosplitanatom.com/startup-reactor/startup-reactor-the-elevator-pitch/comment-page-1/#comment-21930 Karen Swim Sat, 05 Apr 2008 01:32:07 +0000 http://howtosplitanatom.com/startup-reactor/startup-reactor-the-elevator-pitch/#comment-21930 Hi Steve,<br>First of all kudos to all for the hard work. Developing an elevator pitch is not easy and is never nailed immediately. It is something that continually gets refined just as you fine tune your ideal client profile. I don't know the target market of each company but here are my initial impressions. Transpondr - needs to fine tune messaging, not benefit rich. Think benefit not features. Also not crazy about "unique" or "simple." What does that mean to the end user? LogoBid - Great start! I would design two pitches one for designers and the other for users, much cleaner, in my opinion. Publictr - Another great start! Simple and to the point but I would fine tune a bit more with benefit. Siphs - too much about them and not enough benefit for client, too long, sounds more like mission statement than elevator pitch. Zambino - way too long and where's the WIIFM?<br><br>Keep up the great work! This stuff is not easy!<br><br>Karen Hi Steve,
First of all kudos to all for the hard work. Developing an elevator pitch is not easy and is never nailed immediately. It is something that continually gets refined just as you fine tune your ideal client profile. I don't know the target market of each company but here are my initial impressions. Transpondr – needs to fine tune messaging, not benefit rich. Think benefit not features. Also not crazy about “unique” or “simple.” What does that mean to the end user? LogoBid – Great start! I would design two pitches one for designers and the other for users, much cleaner, in my opinion. Publictr – Another great start! Simple and to the point but I would fine tune a bit more with benefit. Siphs – too much about them and not enough benefit for client, too long, sounds more like mission statement than elevator pitch. Zambino – way too long and where's the WIIFM?

Keep up the great work! This stuff is not easy!

Karen

]]> By: Jarrod http://howtosplitanatom.com/startup-reactor/startup-reactor-the-elevator-pitch/comment-page-1/#comment-21928 Jarrod Sat, 05 Apr 2008 00:03:23 +0000 http://howtosplitanatom.com/startup-reactor/startup-reactor-the-elevator-pitch/#comment-21928 Congrats to everyone involved in this project, what a cool idea! I will start things off with my reaction to each pitch, as if it was given to me... you know, in an elevator...<br><br>Transpondr: A very solid biz idea. I would, however, remove the word "count" from your elevator pitch. It over simplifies what you are doing, and as someone hearing that I think "count? I can do that! Why do I need you?" Solid product though.<br><br>LogoBid: This is a new twist on a type of site that has existed for a while (<a href="http://elance.com">elance.com</a> comes to mind). I do like your angle on helping the artist build up their portfolio (that is a real selling point to them) but my doubts are: A) artists will continue to create logos if they are rejected more than a few times, and B) that companies will flock to this when there are more established options. My suggestions: retool the idea to focus a little more on the artist. Expand on that "portfolio builder" idea and give them some tools to build an online portfolio, which will encourage them to stick around if they get rejected a few times ("hey, at least I am building a cool portfolio on here").<br><br>Publicitr: Your pitch is very poor. At first, I thought it was a solution for small companies who need PR (which is a great idea) but truthfully, it doesn't seem like what you do can be considered PR. And although I am sure your product is cool, after reading that, I have no idea what you do other than offer a convoluted SEO solution, and those are a dime a dozen.<br><br>Siphs: I wasn't aware that this service wasn't available to smaller publishers and companies. That is a good sign that you have a good idea. Word of mouth marketing is a hot industry.<br><br>Zambino: this is a FANTASTIC idea, and its a wonder no one has done this before. I am not sure if it will work longterm, but it could, and I can guarantee that marketers will give this a shot. Very good pitch also. Maybe a tad wordy, but excellent. Congrats to everyone involved in this project, what a cool idea! I will start things off with my reaction to each pitch, as if it was given to me… you know, in an elevator…

Transpondr: A very solid biz idea. I would, however, remove the word “count” from your elevator pitch. It over simplifies what you are doing, and as someone hearing that I think “count? I can do that! Why do I need you?” Solid product though.

LogoBid: This is a new twist on a type of site that has existed for a while (elance.com comes to mind). I do like your angle on helping the artist build up their portfolio (that is a real selling point to them) but my doubts are: A) artists will continue to create logos if they are rejected more than a few times, and B) that companies will flock to this when there are more established options. My suggestions: retool the idea to focus a little more on the artist. Expand on that “portfolio builder” idea and give them some tools to build an online portfolio, which will encourage them to stick around if they get rejected a few times (“hey, at least I am building a cool portfolio on here”).

Publicitr: Your pitch is very poor. At first, I thought it was a solution for small companies who need PR (which is a great idea) but truthfully, it doesn't seem like what you do can be considered PR. And although I am sure your product is cool, after reading that, I have no idea what you do other than offer a convoluted SEO solution, and those are a dime a dozen.

Siphs: I wasn't aware that this service wasn't available to smaller publishers and companies. That is a good sign that you have a good idea. Word of mouth marketing is a hot industry.

Zambino: this is a FANTASTIC idea, and its a wonder no one has done this before. I am not sure if it will work longterm, but it could, and I can guarantee that marketers will give this a shot. Very good pitch also. Maybe a tad wordy, but excellent.

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