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By Steve Spalding January 6th, 2008
Under: Quotable

Want to know the secret being a proficient creative professional? Learn to listen. Creativity is about using information well and the only way to get information is to keep your ears open and your mouth closed.
Look at different perspectives, listen to people you’d usually ignore, try to really understand the people and situations around you. For a Marketer, or any other creative, understanding is what separates a simply proficient to the truly exceptional.
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