Here is another gem from the History of Blogging. Ben takes a look at recruiting, perks, and how to build your brand through promoting your culture.

Over the last year with Standout Jobs, I’ve spoken to a lot of companies – big and small – about their recruiting efforts. And what I discovered is that a lot of big companies offer many of the same perks and rewards as Google (or similarly well-documented companies) but they do a horrible job of promoting that fact. I find this very strange, but it just goes to show you how little some companies do when it comes to developing their employer brand and promoting themselves as kick ass places to work.

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