This week on History of Blogging is a post by Ben Yoskosvitz on pitching investors. He provides some solid tips for anyone looking to find funding in an increasingly difficult market. Here’s an excerpt –

Don’t Over Emphasize the Product. Unless your product is dead simple, you won’t be able to go through all of its great features and benefits in a short investor presentation. Don’t even try. You want to highlight the key elements of the product, but ultimately investors are buying into the team (i.e. the founders), the passion, and the belief that you can execute on what you claim you can execute on. They love to see barriers to entry, intellectual property, etc. but they don’t want to become experts in your product after one pitch.

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