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Broadcast Radio

I would like to thank Mark Dykeman for putting together a great question and answer session with me. A lot of really insightful questions were asked, here is just a sample.

Pretend that the Internet was destroyed one night. What would you do the next day?

Pretty much the same thing that I did the day before. The web is just a very specific example of very general business concepts. I have a degree in Electrical Engineering, and almost every article that I have ever written about the “business of the web” could be ported over to the business of Engineering with only a few, minor changes. It would be harder to get published, but we do what we can.

The point is that people think of the Internet as a brave new world with brand new rules. I think that this ignores the fact that the web is principally just a distribution model. Everything that we do on the web is an effort to control a particular channel of distribution, the same thing that Pepsi or Boeing does within their own industries.

Why people like me still have jobs is because it’s really difficult to translate the rules from one channel to the next. Even though selling cars and selling planes are similar to one another, there are enough differences that a car salesman would likely fall flat on his face trying to sell a dozen 747s. A -great- car salesman, however, would recognize that selling cars is just Selling, and use extensions of the basic principals of Selling to help him tackle this new task.

Be sure to visit Mark at Broadcasting Brain to see the rest.

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