How To Split An Atom

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A form of advertising leveraging personal reputation to give creditability to product promotion.

An old advertising scheme that has been refactored for new media.

What bloggers who claim superiority to the PayPerPost “rabble” call their sponsored endorsements.

Other Definitions

Wikipedia,

An advertorial is an advertisement written in the form of an objective opinion editorial, and presented in a printed publication — usually designed to look like a legitimate and independent news story. The term “advertorial” is a portmanteau of “advertisement” and “editorial.” An example of a 1960s era print advertorial for toupees can be found at Modern Mechanix.

Dictionary.com,

an extended newspaper or magazine text advertisement that promotes the advertiser’s product or services or special point of view but resembles an editorial in style and layout.

Citations

How To Define Web 3.0,

Like radio before it, as Podcasts begin to produce “personalities” the move towards product placement will only increase. It has always been more effective to have a “real person” promote a product than to do so through traditional advertising. That’s why sponsorship contracts are so lucrative. That brings up the idea of the advertorial, an idea that has recently come over from traditional media into the blogosphere.

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