Comments on: Poll: The Future Of Advertising

By: BillyWarhol

BillyWarhol — Sat, 03 May 2008 09:00:49 +0000

Polls are OK if they make it Quick + EZ + don't take U away from the Site yer on*

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By: Maggy Young

Maggy Young — Sat, 03 May 2008 03:53:30 +0000

Is the real significance of half the votes going to 'something completely different' that users in fact have little regard for all of the main current forms of advertising ? The apparent desire for a change mirrors the politics of 'people are fed up' – people have grown cynical & want better. Personally I don't know anyone who doesn't hate pop ups & display ads meet with advertising blindness. Banners seem to scarcely work at all.
I voted for text links because they can combine relevance with some endorsement, but ultimately advertisers may need to rethink their message as much as form.

By: Cypress California

Cypress California — Sat, 03 May 2008 02:52:10 +0000

Sponsered Content is probably where we are going.

By: Jose

Jose — Fri, 02 May 2008 06:28:38 +0000

Thanks for running this poll. As a beginner in internet marketing, I certainly look forward to the result of this poll to guide me in the tuture.

By: Jenna

Jenna — Fri, 02 May 2008 00:29:46 +0000

Interesting poll! : ] I voted!

By: sbspalding

sbspalding — Thu, 01 May 2008 23:38:57 +0000

That's exactly right. Display advertising, while still marginally effective, is almost exclusively about keeping a product top of mind now. Real selling, I think, especially of high ticket items will come from endorsement.

By: ophelia chong

ophelia chong — Thu, 01 May 2008 22:48:47 +0000

yes we do care, if we sponsor a product it's our “name” that is attached to it. it's a new world. we are going to care about what we sell. this generation has more at stake (more than our souls). a company telling me that a product will improve my life is not going to get anywhere with me, i want someone whom i trust to let me know the truth. i have less time and money to waste on blind trust.

By: sbspalding

sbspalding — Thu, 01 May 2008 22:43:27 +0000

So we become a world of brand evangelists do we? Do we start determining who to trust by who they allow to sponsor them? Do we care?

By: ophelia chong

ophelia chong — Thu, 01 May 2008 22:38:28 +0000

And I voted “Sponsored Content”

By: ophelia chong

ophelia chong — Thu, 01 May 2008 22:37:25 +0000

There will be the same pot of money, but more guests at the table. (btw that flashing gif ad drives me nuts)
Corporations will not take your word anymore, they will attach their own software to your content and get the results directly. There's no more “well Nielsens said 2.5 million watched the show”.
Accountability is the selling point. When they attach themselves to your content you have to do the extra work to get it out there on all levels. By Twittering, blogging, commenting, linking, it will be a full time job and a new one ( maybe call it Maven)
;O) ophelia