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How Should Video Advertising Work?
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By Steve Spalding July 16th, 2008
Under: Polls
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With uStream, Qik, Seesmic, and the old workhorse YouTube making it simple for anyone to record their thoughts to film, video is becoming a popular medium for people who want to share their thoughts in a more personal medium. A lot of these people are looking for ways to monetize that content. With that in mind, here is a question:
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On FriendFeed, this post was liked by 4 people and commented on 9 times hideLiked by
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I like the Revision 3 model of product placement/embedded sponsorship. It doesn't break the experience and even though I can fast forward, I don't 99% of the time. It's basically the way broadcast TV started out with advertisers.
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I tend to agree about the product placement thing. At least with product placements I don't feel "interrupted." Same idea with podcasts, I'd much rather an embedded ad.
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TOREAD
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Product placement or embedded. Check out http://www.overlay.tv, we're working in that space right now. Would love feedback.
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@John I like the basic idea but watching a video or two I felt like things were flying at me a little too much. I can't really describe it but especially with the box ads, something felt a little out of place. I really liked those circular ones though.
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Thanks for the input Steve. We're actually completely redesigning things right now, going to be up in a couple weeks. All the 'ads' are user generated so they don't need to fly around like that. Check out http://jlmgirl.blogspot.com/ for some really well made Overlays. If you'd like a sneak peak at what we're doing for the relaunch let me know and I'll put you in touch with someone here.
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I'd love to check it out. Thanks John!
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Noticed you've already been exchanging tweets with our CEO, Rob Lane, I'll let him know you're interested.
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Thanks John
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