A few weeks I ago I sat down for an interview with Jun Loayza, one of the founders of Viralogy — a Social Media tracking tool. He’s one clever guy, with an impressive amount of drive so when he pitched me the idea of putting together a group of bloggers to discuss business topics from the perspective of Generation Y, I figured — why not. Enter an experiment that we’re calling, “Viraology Experts.” Instead of trying to explain it myself, I’m going to turn it over to Jun.

We all know the big names in the blogosphere: Seth Godin, Tim Ferriss, Gary Vaynerchuk, and Leo Babauta, just to name a few. They have amazing content, but at times it feels like I can’t relate with them. Though they are in touch with Generation Y, they are not part of it. They’re in a position where they have reached success, and are now teaching us about how we can become successful, which may be the source of the disconnect.

I want to read about people who are in the trenches like me; I want to hear from people who haven’t made it yet, but are doing things the right way and can teach us how they’re doing it every step of the way. I want to hear from the experts in my Generation.

Realizing this, Viralogy decided to create Viralogy Experts – the platform that features Gen Y experts on a specific topic. For our debut, we are featuring four experts in four different categories:

• Adam Baker – Personal Finance
• Cody McKibben – Location Independence
• Steve Spalding – Business and Strategy
• Stuart Foster – Marketing and PR
• Derek Halpern – Psychology In Social Media

These bloggers aren’t just giving advice, they’re actually living their advice so you know everything they teach has been tested first hand. Viralogy Experts is the platform for Gen Y, written by Gen Y. Cut through the clutter on the internet and go straight to the blog that gives you concrete, step-by-step, credible advice from peers that you can trust.

It should be an interesting ride, and I hope you join us for it.

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