Today’s challenge will earn you your first Social Media merit badge. Sign up for Twitter — right this second if you can help it.

If you are a marketer on the web, it’s a crime against your nature not to. No, it will not get you a million new users and ten thousand new sales (though it can).

Why am I wasting your time then?

A million people will tell you a million reasons why Twitter is the bee’s knees, but I’ll keep it simple — it’s the easiest way to communicate with a group of people who like to communicate.

These are potential friends, customers, business partners and potential employers from across all echelons of society, and they are all sitting around the web’s water cooler talking shop. You should be there, if only to watch, listen and learn.

Not sure what to do now that you’re there? Why don’t you follow me and send me an @. I’d be happy to show you around.

Goal

• Sign up for Twitter.
• Read a Twitter guide or two. Google will help you here, or look at our essential guide.
• Feel free to ask any questions you might have, you can add me here.

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