vegas

Entrepreneurship is a lot like going to Vegas.

We fly into town because deep, down inside we all want to be high rollers. We want lavish rooms and free drinks and piles and piles of money. Closer to the heart of the issue, some part of us is thrilled by the idea of outsmarting the system. We want to beat the odds, get one over on the house and each of us knows we are clever enough to do it. It’s no surprise that a lot of us end up polishing off last week’s paycheck on some nickle slots in the lobby.

What we can’t bare to admit is that like Vegas there is no closed system that will guarantee success. Sure, there are tips and tricks that can help, people to hire to make life easier and scads and scads of seminars at the local Hilton to attend to try to get the upper hand, but none of these can tell you the one thing you really want to know, how to guarantee the big score.

Let me give you a hint, you can’t.

Everything you do, every expense you outlay, every person you hire is devoted towards two driving goals:

  • Moving yourself into the right direction.
  • Buying yourself another day.

That’s it.

Before you reach the point where you are self-sufficient, all your time needs to be be devoted towards finding what direction your business should go into and buying yourself enough time to get over the walls standing in your way. As unpleasant as it might be to admit, all of your viral marketing schemes, 5% market penetration dreams and 18 month revenue projections aren’t worth the paper they are written on because the reality is that most businesses are successful not because they were able to generate the best paper, but because they managed to stay in the right place, with the right mindset for long enough for the opportunity they needed to become available to them.

As important, when they saw that opportunity they had the foresight to exploit it.

Entrepreneurship is about survival and great entrepreneurs are the ones that understand that at its core, their only job is to buy their company another week, another month, another year to work out the details.

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