Comments on: The Advertiser’s Dilemma

By: The Endorsement Gap | How To Split An Atom

The Endorsement Gap | How To Split An Atom — Mon, 26 May 2008 03:46:47 +0000

[...] online advertising is a game of numbers. If you buy up enough web properties, you can deliver as many new eyeballs to your site as you [...]

By: sbspalding

sbspalding — Fri, 04 Jan 2008 01:19:18 +0000

That's absolutely right. Leo is a great example of finding a way around the 1% game. His sponsors know that when they make a buy it will convert a lot better than someone else.

By: Jeffro2pt0

Jeffro2pt0 — Thu, 03 Jan 2008 23:33:09 +0000

Well, people like Leo Laporte are successful in gaining good sponsorships because the advertisers know that, even his low number of listeners to his podcast (low by ordinary standards) are of high value because they purchase anything Leo suggests. Therefor, he has a very high click through rate if you will. Like Leo says, a small dedicated following will perform much better than a million people with a couple of hundred accepting the bait.

By: sbspalding

sbspalding — Wed, 02 Jan 2008 23:33:07 +0000

No problem mate, it was a good post.

By: allen stern

allen stern — Wed, 02 Jan 2008 22:48:06 +0000

Thanks Steve!