Comments on: How Personal Brand Can Launch Products

By: Yobiil

Yobiil — Wed, 17 Dec 2008 04:07:48 +0000

Thanks for article

By: A Social Media Guide | How To Split An Atom

A Social Media Guide | How To Split An Atom — Tue, 04 Nov 2008 16:58:56 +0000

[...] else in the history of the world the answer to the fame question could fill a book or at least a blog post. These days the most appropriate response is, “Well, turn on your computer.” Around [...]

By: sbspalding

sbspalding — Tue, 27 Nov 2007 01:51:31 +0000

Is that a heads up Jason? No, there is definitely something to that. Like I pointed out, blogebrity isn't everything but it does get you over the hump. As far as bad attention though, we all know that there is no such thing as bad press.

My mailbox is always often if you want to launch that stealth project .

By: Jason

Jason — Mon, 26 Nov 2007 21:58:50 +0000

Personal brand gets you a couple of mentions, but after that it's the product that matters. In fact, the whole “internet rockstar” thing is way overblown in my opinion. No one is going to use a product over the longterm because they like the CEO/founder. Even Steve Jobs can't save a bad product. If iPhones started crashing three times a day or dropping calls people would hate it, and they might still love their MacBooks and ipods.

I'm thankful that we get a little extra attention, but frankly you also get a lot of bad attention too… I'd love to have launched Mahalo without people knowing it was my product. In fact, I thought about doing a very soft launch and not telling anyone. That would have been interesting huh?!

By: Jay Meattle

Jay Meattle — Mon, 26 Nov 2007 21:51:29 +0000

Steve,

Thanks for following up on my post

Cheers,
Jay