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By Steve Spalding May 12th, 2008
Under: Featured

And now for a blog post about blogging. This one comes with inspiration from my friend Matt Ingram, and the topic is an allegation thrown against one of my favorite sources of news and commentary — Ars Technica. The idea is that Ars is failing to follow the one cardinal rule of the blogosphere, “if you cite a source, ride on the coattails of an idea or otherwise co-opt a topic, you darn well better link to the author.”
The person flinging these allegations is another blogger who I respect, MG Siegler.
Why is this important to you, my dear readers? It comes down to the basic principal of attribution.
The Attribution Question
Attribution is the fuel that drives blogging. It’s what separates our species of information distribution from the large news publications that we have so much fun lampooning.
Attribution makes blogging a dynamic medium. It adds value to the discussion by providing easy access to other’s opinions.
Attribution pays dividends. I am much more willing to link to a site that has linked to me in the past. I will almost always visit a site that has linked to me.
Attribution is also free. Other than the sense of “coming in first”, you lose nothing by attributing the parts of your article that you borrowed to the person who actually wrote them.
Unfortunately, that sense of accomplishment can pay dividends. Ars Technica is driven by, among other things, its presence on Social Media sites like Digg. Its stories are submitted seconds after they are published and they have an illustrious history of gracing the front page. That means their ability to break news first, or at least give that impression, equates to real traffic. This traffic is the fuel that drives their ad model.
While I would need a lot more proof (emails are welcome) to be able to say anything conclusive about whether they are unfairly copying other bloggers thoughts as a rule, there is a fairly good reason why they might want to. For them, linking out would be admitting that they weren’t the ones who broke the story. That alone could drive hungry social bookmarkers to push through to find the “real source” of the article.
When dollars are at stake, sometimes it’s easier to horde the link than to risk losing a big story for the sake of benevolence. I am sure any or all of us have failed at sometime or another to properly attribute a piece of content, all the hoopla over Ars aside — the real question is how deep does this problem really go?
What do you think?
Have any of you been on either side of this problem? If so, how did you deal with it? Links are the currency of the blogosphere, how stingy are you with your coin?
If you enjoyed that why not find a job or read our guide to working in the 21st century. You can also join our Kiva team or hire me for your project.
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