How does a company that is quickly realizing that it is becoming irrelevant to its demographic of YouTube watching, MySpace using, SecondLife playing, BitTorrent searching teenagers revitalize its image?

Easy, create a virtual world.

That’s just what MTV is doing by introducing Virtual Laguna Beach. Virtual Laguna Beach is an offshoot of MTV’s popular television show, Laguna Beach. Anyone who has ever wanted to day trip on the show’s sexy locales now can take a virtual vacation.

This first effort is one of three virtual worlds that MTV will be creating in an attempt to reposition itself for this new net enabled culture. The other worlds are VMTV, a virtual music portal where you can buy music, watch videos and go to simulated nightclubs and a user generated world based on Logo, the gay and lesbian cable channel.

MTV plans on funding this effort using a subscription model for premium content, and selling advertising — which might work out quite well with the demographic they are aiming for. If American Apparel can sell virtual cloths in Second Life, we may not want to count MTV out just yet.

[Image provided by the New York Times.]

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