Here is a real quickie for you bloggers out there. Technorati has recently changed the way they do ranking. Instead of the standard, “X blogs link here Y many times,” they have moved to Authority. In a nutshell, Authority is the number of unique blogs who have linked to you in the last 180 days. That means, the more actively linked you are the more important you are to Technorati.

This is a pretty good way to force you lazy bums to get out there and link to your fellow man. To celebrate, for the next week (or two) I am pulling a John Chow and doing a link exchange program. Drop a link to a How To Split An Atom article in your blog, and send me (through my contact form) a post that you want me to link to. If there is synergy I’ll link to it inside one of my next few articles, if not you’ll get a “special thanks” feature sometime in the next few weeks. Either way, it’s an almost free link.

Working together to build a brighter future this isn’t, but it is an interesting experiment in community building. Also, for bloggers who are just interested in Web 2.0, drop me a line. It’s a cold world out there, and we should see how we can work together.

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