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Meerkats

What do pro athletes know that many bloggers don’t? They recognize the power and importance of team work.

Despite the feeling in your gut after months go by without a comment or more than a handful of visits, blogging is a grossly social profession.

Just because you are working online, doesn’t mean that you aren’t constantly working with others. Let’s not forget that as a blogger, your audience is everything. They are your lifeblood, your paycheck and one of the major reasons that you keep churning out posts.



World’s Most Public Diary

Without an audience, you might as well whip out and old diary because writing to yourself online is no different than writing to yourself offline.

What does this mean for a digital entrepreneur?

One of the worst mistakes you can make in business is trying to “go it alone.” The heroic life of the solo entrepreneur raging against the world is mostly a myth. Success comes, in part, from being able to take the good advice of others.

More than that, it requires that you constantly seek that advice out, if for no other reason than the fact that there is no better way to increase your credibility than by ask good questions.

When you first begin your writing career, whether you are writing about politics or pollution, chances are you won’t be an expert. Even if you do have a body of knowledge about your subject of interest, you still don’t know anything about how to distribute this information to a mostly apathetic audience.

I know a lot of great writers who have almost no readership, not because their content is bad but because they write in isolation. The only way to grow in your craft, is to take lessons from those who came before you.

Some clever people once quoted each other as saying that it’s not what you know, it’s who you know. Even though they are only half right (you can only go so far without knowing something), their point is still important.

Never be afraid of making a few new friends.

*The title takes a nod from Mr. Neil Gaiman.

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