Get more articles like this and Register for our Forum.

Earlier tonight I was listening to Susan Blackmore’s presentation on Memes at Pop Tech 2005 on IT Conversations (ahem) I mean Gigavox Media. It got me thinking about the democratization of news. I don’t just mean Digg or Boing Boing, I’m talking about the entire shebang.

We are the bloggers, the tech geeks, the consumers of the now sacred RSS feed, and we are all saturated by memes. Day in and day out we pass along the foam bubbling to the surface of our increasingly collective conscience.

Dell batteries explode in front of our eyes, Sony’s root kit and Microsoft’s WGA incite our contempt and then become passe. We share in the same narrative. Where then, is the MTV of the blogosphere? Where is the Starbucks of the digerati?

Of all the segments that brand managers the world over are developing, they still don’t fully appreciate the fertile ground that is Generation Web. From podcasts to del.icio.us we scream out our desires more publicly than at any time in history, yet we may, in fact, be the most poorly exploited demographic in modern times.

Entrepreneurs, take notice.

  • del.icio.us
  • Digg
  • StumbleUpon
  • Reddit
  • Fark
  • Mixx
  • Propeller
  • TwitThis