Amanda Congden, video-blogger and former host of internet super vlog Rocketboom has been let go by ABC (ABCNews.com). The consensus is that this says something about Internet celebrity and its ability to cross over to mainstream media.

Well, sure.

As arguably the most entertaining vlogger in a “brand new” format Ms. Congden had a monopoly on the industry. On ABC, she was just one of many and her signature humor didn’t translate well to an audience used to the usually dull 24 hour news spin-fest. ABC says that the entire thing was a wonderful experiment that simply did not work out. Amanda seems to be shrugging this one off and moving on to a few advertising deals and a show on HBO.

Me? I decided to use this as an excuse to bring you a clip show.

Rocketboom

Amanda does a piece of Net Neutrality. If you have never seen Rocketboom, this is a pretty good example of what you get. For everyone whose convinced that Amanda might suffer from a little ego problem, you have to admit she pulled off some pretty good stuff for vlog.

Unboomed

All the ingredients of a classic blogosphere conspiracy theory. Her exit from Rocketboom, caught on tape. Insert rumors of back-stabbing, control disputes and possible romantic entanglements.

ABC Year(s)

Amanda on making a video blog. We will call these the “ABC years” for the sake of posterity. Although, I am pretty sure that her stint on the network as a netcaster lasted just a bit less than that.

And Now A Word From Our Sponsors

Finally, lets not forget the advertisements. She has done several entertaining ads for Dupont and Amex. If anyone can find an entertaining way to shill paint, it’s Ms. Congdon as this ad proves.

Web 2.0 Roundup

Is there a lesson here for up and coming blogebrities? Only a small one. The web only represents is vast, but still represents a pretty niche demographic. Those things that made you famous online will almost certainly not cross over into a mainstream media career.

Does that mean that blogebrities can never make the jump? Of course not, what it does mean is that if you want to do so successfully you have to understand how different your medium is and be ready to play to an entirely different audience.

But we all knew that, right?

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