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By Steve Spalding October 9th, 2006
Under: Featured

This just in, MySpace is not just for pre-teens anymore.
Not that it ever was, but popular perception dictates that MySpace traditionally has attracted the MTV generation. This is probably due to the gaudy, annoying and often tasteless contents of many of MySpace’s user pages. Unfortunately for those who smirk at MySpace as just another digital playground for the OC, it turns out that half of the sites users are over 35.
In fact, as an Excite article points out, only 30 percent of the site’s users are under 25. Teens under 18 now make up only 12 percent of the user base, and the 35 to 54 set has grown to over 41 percent.
This does not bode well for a site that counts on shilling Paris Hilton and brand friendships for most of its revenue. As the demographic that MySpace attracts grows increasingly older, it will become more difficult to push the type of brand conversions that News Corp is banking on to drive the site’s revenue.
In related and somewhat less interesting news, Facebook currently holds the monopoly on most of the 18-24 crowd and Xanga, the oft forgotten journaling site, controls the keyboards of the 18 and under set.
[These findings are based on a comScore panel of internet audiences]
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