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	<title>Comments on: How To Make A Case Against Facebook</title>
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	<link>http://howtosplitanatom.com/news/how-to-make-a-case-against-facebook/</link>
	<description>HTSAA &#124; Ideas Reborn</description>
	<pubDate>Sat, 30 Aug 2008 03:36:14 +0000</pubDate>
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		<title>By: Facebook For &#8220;Local&#8221; Businesses &#124; How To Split An Atom</title>
		<link>http://howtosplitanatom.com/news/how-to-make-a-case-against-facebook/#comment-17358</link>
		<dc:creator>Facebook For &#8220;Local&#8221; Businesses &#124; How To Split An Atom</dc:creator>
		<pubDate>Wed, 28 May 2008 07:40:08 +0000</pubDate>
		<guid isPermaLink="false">http://howtosplitanatom.com/news/how-to-make-a-case-against-facebook/#comment-17358</guid>
		<description>[...] I was recently asked by a local Chamber of Commerce about how Facebook can be used to &#8220;advance&#8221; local businesses. [...]</description>
		<content:encoded><![CDATA[<p>[...] I was recently asked by a local Chamber of Commerce about how Facebook can be used to &#8220;advance&#8221; local businesses. [...]</p>
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	<item>
		<title>By: How To Ensure Your Startup Will Fail &#171; Hyper Passionate Entrepreneurs</title>
		<link>http://howtosplitanatom.com/news/how-to-make-a-case-against-facebook/#comment-14161</link>
		<dc:creator>How To Ensure Your Startup Will Fail &#171; Hyper Passionate Entrepreneurs</dc:creator>
		<pubDate>Thu, 28 Feb 2008 15:57:02 +0000</pubDate>
		<guid isPermaLink="false">http://howtosplitanatom.com/news/how-to-make-a-case-against-facebook/#comment-14161</guid>
		<description>[...] This is the problem faced by entrepreneurs who start off as pure developers. The idea seems pretty well founded. If you have a great product, people will flock to it. This could not be any more wrong. If Web 2.0 has taught us anything, it is that there are a ton of extremely talented developers out there and many of them have made amazing products. Yet, somehow, there is only one YouTube and Facebook. [...]</description>
		<content:encoded><![CDATA[<p>[...] This is the problem faced by entrepreneurs who start off as pure developers. The idea seems pretty well founded. If you have a great product, people will flock to it. This could not be any more wrong. If Web 2.0 has taught us anything, it is that there are a ton of extremely talented developers out there and many of them have made amazing products. Yet, somehow, there is only one YouTube and Facebook. [...]</p>
]]></content:encoded>
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		<title>By: Facebook - As Dreams May Come (They Also Go) &#124; How To Split An Atom</title>
		<link>http://howtosplitanatom.com/news/how-to-make-a-case-against-facebook/#comment-13802</link>
		<dc:creator>Facebook - As Dreams May Come (They Also Go) &#124; How To Split An Atom</dc:creator>
		<pubDate>Fri, 22 Feb 2008 16:07:46 +0000</pubDate>
		<guid isPermaLink="false">http://howtosplitanatom.com/news/how-to-make-a-case-against-facebook/#comment-13802</guid>
		<description>[...] was never, could never be the Social Network for everyone. It could not, no matter how much the tech blogosphere would have liked to believe [...]</description>
		<content:encoded><![CDATA[<p>[...] was never, could never be the Social Network for everyone. It could not, no matter how much the tech blogosphere would have liked to believe [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Source Web Publishing Tool</title>
		<link>http://howtosplitanatom.com/news/how-to-make-a-case-against-facebook/#comment-12670</link>
		<dc:creator>Source Web Publishing Tool</dc:creator>
		<pubDate>Mon, 04 Feb 2008 03:57:23 +0000</pubDate>
		<guid isPermaLink="false">http://howtosplitanatom.com/news/how-to-make-a-case-against-facebook/#comment-12670</guid>
		<description>&lt;strong&gt;Publishing to the World Wide Web made easy...&lt;/strong&gt;

Any new endeavor can be a daunting experience. Do you remember how it was when you started a new job, not knowing anyone in the organization or the internal politics etc.?...</description>
		<content:encoded><![CDATA[<p><strong>Publishing to the World Wide Web made easy&#8230;</strong></p>
<p>Any new endeavor can be a daunting experience. Do you remember how it was when you started a new job, not knowing anyone in the organization or the internal politics etc.?&#8230;</p>
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		<title>By: How To Expand On FriendVox&#8217;s Real Value &#124; How To Split An Atom</title>
		<link>http://howtosplitanatom.com/news/how-to-make-a-case-against-facebook/#comment-4529</link>
		<dc:creator>How To Expand On FriendVox&#8217;s Real Value &#124; How To Split An Atom</dc:creator>
		<pubDate>Wed, 26 Sep 2007 00:01:57 +0000</pubDate>
		<guid isPermaLink="false">http://howtosplitanatom.com/news/how-to-make-a-case-against-facebook/#comment-4529</guid>
		<description>[...] by Steve Spalding &#124; Filed under How To Keep Up &#124; Stumble it! facebook friendvox instant messagingSome might call me hyper-critical of the social&#8220;utility&#8221; de jour, Facebook. I think what it amounts to is that some of the stronger voices in tech punditry seem to believe Facebook is something that it was never designed to be, specifically, a tool for serious business communication. Today, amidst news of Facebook&#8217;s $15 Billion valuation courtesy of Microsoft and their legal woes courtesy of New York State I have found a reason that it is a very good day to be Mark Zuckerburg. [...]</description>
		<content:encoded><![CDATA[<p>[...] by Steve Spalding | Filed under How To Keep Up | Stumble it! facebook friendvox instant messagingSome might call me hyper-critical of the social&#8220;utility&#8221; de jour, Facebook. I think what it amounts to is that some of the stronger voices in tech punditry seem to believe Facebook is something that it was never designed to be, specifically, a tool for serious business communication. Today, amidst news of Facebook&#8217;s $15 Billion valuation courtesy of Microsoft and their legal woes courtesy of New York State I have found a reason that it is a very good day to be Mark Zuckerburg. [...]</p>
]]></content:encoded>
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		<title>By: How To Ensure Your Startup Will Fail &#124; How To Split An Atom</title>
		<link>http://howtosplitanatom.com/news/how-to-make-a-case-against-facebook/#comment-4129</link>
		<dc:creator>How To Ensure Your Startup Will Fail &#124; How To Split An Atom</dc:creator>
		<pubDate>Mon, 17 Sep 2007 03:56:24 +0000</pubDate>
		<guid isPermaLink="false">http://howtosplitanatom.com/news/how-to-make-a-case-against-facebook/#comment-4129</guid>
		<description>[...] This is the problem faced by entrepreneurs who start off as pure developer. The idea seems pretty well founded. If you have a great product, people will flock to it. This could not be any more wrong. If Web 2.0 has taught us anything, it is that there are a ton of extremely talented developers out there and many of them have made amazing products. Yet, somehow, there is only one YouTube and Facebook. [...]</description>
		<content:encoded><![CDATA[<p>[...] This is the problem faced by entrepreneurs who start off as pure developer. The idea seems pretty well founded. If you have a great product, people will flock to it. This could not be any more wrong. If Web 2.0 has taught us anything, it is that there are a ton of extremely talented developers out there and many of them have made amazing products. Yet, somehow, there is only one YouTube and Facebook. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: How To Create A Successful Social Network &#124; How To Split An Atom</title>
		<link>http://howtosplitanatom.com/news/how-to-make-a-case-against-facebook/#comment-4120</link>
		<dc:creator>How To Create A Successful Social Network &#124; How To Split An Atom</dc:creator>
		<pubDate>Sun, 16 Sep 2007 20:11:23 +0000</pubDate>
		<guid isPermaLink="false">http://howtosplitanatom.com/news/how-to-make-a-case-against-facebook/#comment-4120</guid>
		<description>[...] AIM was to that era what Facebook is to now. It was a service that allowed people to communicate easily with their friends and provide public information for their peers. This public information came in the form of the AIM profile, which became more and more elaborate as the service evolved. [...]</description>
		<content:encoded><![CDATA[<p>[...] AIM was to that era what Facebook is to now. It was a service that allowed people to communicate easily with their friends and provide public information for their peers. This public information came in the form of the AIM profile, which became more and more elaborate as the service evolved. [...]</p>
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	<item>
		<title>By: Technology, Thoughts, and Trinkets &#187; Web 2.0, Facebook, Government, and Business</title>
		<link>http://howtosplitanatom.com/news/how-to-make-a-case-against-facebook/#comment-2840</link>
		<dc:creator>Technology, Thoughts, and Trinkets &#187; Web 2.0, Facebook, Government, and Business</dc:creator>
		<pubDate>Mon, 06 Aug 2007 04:26:05 +0000</pubDate>
		<guid isPermaLink="false">http://howtosplitanatom.com/news/how-to-make-a-case-against-facebook/#comment-2840</guid>
		<description>[...] Steve Spalding makes an interesting point in his post, entitled &#8216;How to Make a Case Against Facebook.&#8217; Essentially, for a social networking application to be &#8216;killer&#8217; it has to appeal to grandma. He writes, The smell test is whether my Grandparents would find any value at all in the product. They would use AOL because it is simple, and they would use Google because it helps them find recipes or search the family tree or whatever it is that they want with the wider Internet. The idea of Facebook to them would be, at best, silly. (Source) [...]</description>
		<content:encoded><![CDATA[<p>[...] Steve Spalding makes an interesting point in his post, entitled &#8216;How to Make a Case Against Facebook.&#8217; Essentially, for a social networking application to be &#8216;killer&#8217; it has to appeal to grandma. He writes, The smell test is whether my Grandparents would find any value at all in the product. They would use AOL because it is simple, and they would use Google because it helps them find recipes or search the family tree or whatever it is that they want with the wider Internet. The idea of Facebook to them would be, at best, silly. (Source) [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Steve</title>
		<link>http://howtosplitanatom.com/news/how-to-make-a-case-against-facebook/#comment-22201</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Sun, 05 Aug 2007 02:31:37 +0000</pubDate>
		<guid isPermaLink="false">http://howtosplitanatom.com/news/how-to-make-a-case-against-facebook/#comment-22201</guid>
		<description>I partially agree with you there. What I was trying to convey is that there are certain technologies with *wide* appeal, and there are others with very niche appeal. The technologies with niche appeal have a fairly low ceiling as far as their ability to scale. &lt;br&gt;&lt;br&gt;I think that Facebook is a great theory, and an interesting product but I strongly question its ability to scale up to the level it would need to support itself 5 years down the line. &lt;br&gt;&lt;br&gt;By support I mean substantially increase in revenue and some non-acquisition exit strategy.</description>
		<content:encoded><![CDATA[<p>I partially agree with you there. What I was trying to convey is that there are certain technologies with *wide* appeal, and there are others with very niche appeal. The technologies with niche appeal have a fairly low ceiling as far as their ability to scale. </p>
<p>I think that Facebook is a great theory, and an interesting product but I strongly question its ability to scale up to the level it would need to support itself 5 years down the line. </p>
<p>By support I mean substantially increase in revenue and some non-acquisition exit strategy.</p>
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		<title>By: Steve</title>
		<link>http://howtosplitanatom.com/news/how-to-make-a-case-against-facebook/#comment-2796</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Sat, 04 Aug 2007 21:31:37 +0000</pubDate>
		<guid isPermaLink="false">http://howtosplitanatom.com/news/how-to-make-a-case-against-facebook/#comment-2796</guid>
		<description>I partially agree with you there. What I was trying to convey is that there are certain technologies with *wide* appeal, and there are others with very niche appeal. The technologies with niche appeal have a fairly low ceiling as far as their ability to scale. 

I think that Facebook is a great theory, and an interesting product but I strongly question its ability to scale up to the level it would need to support itself 5 years down the line. 

By support I mean substantially increase in revenue and some non-acquisition exit strategy.</description>
		<content:encoded><![CDATA[<p>I partially agree with you there. What I was trying to convey is that there are certain technologies with *wide* appeal, and there are others with very niche appeal. The technologies with niche appeal have a fairly low ceiling as far as their ability to scale. </p>
<p>I think that Facebook is a great theory, and an interesting product but I strongly question its ability to scale up to the level it would need to support itself 5 years down the line. </p>
<p>By support I mean substantially increase in revenue and some non-acquisition exit strategy.</p>
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