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	<title>Comments on: How To Advertise In Web 3.0</title>
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	<link>http://howtosplitanatom.com/news/how-to-advertise-in-web-30/</link>
	<description>Exploring The Intersections Of Technology and Society</description>
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		<title>By: How To Live Web 3.0 &#124; How To Split An Atom</title>
		<link>http://howtosplitanatom.com/news/how-to-advertise-in-web-30/comment-page-1/#comment-1677</link>
		<dc:creator>How To Live Web 3.0 &#124; How To Split An Atom</dc:creator>
		<pubDate>Sat, 30 Jun 2007 20:11:30 +0000</pubDate>
		<guid isPermaLink="false">http://howtosplitanatom.com/news/how-to-advertise-in-web-30/#comment-1677</guid>
		<description>[...] This &#8216;RepFixing&#8217; has placed him near the top of most searches for &#8216;Web 3.0&#8242;, &#8216;consumer electronics&#8217; and &#8216;electronics evangelism&#8217;. The estimated cost of this fraud is $20 Million, advertisers who have recently sponsored Mr. Sanders are not expected to receive compensation.&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] This &#8216;RepFixing&#8217; has placed him near the top of most searches for &#8216;Web 3.0&#8242;, &#8216;consumer electronics&#8217; and &#8216;electronics evangelism&#8217;. The estimated cost of this fraud is $20 Million, advertisers who have recently sponsored Mr. Sanders are not expected to receive compensation.&#8221; [...]</p>
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	<item>
		<title>By: How To Increase Traffic Using Stumble Upon &#124; How To Split An Atom</title>
		<link>http://howtosplitanatom.com/news/how-to-advertise-in-web-30/comment-page-1/#comment-1578</link>
		<dc:creator>How To Increase Traffic Using Stumble Upon &#124; How To Split An Atom</dc:creator>
		<pubDate>Wed, 27 Jun 2007 14:53:38 +0000</pubDate>
		<guid isPermaLink="false">http://howtosplitanatom.com/news/how-to-advertise-in-web-30/#comment-1578</guid>
		<description>[...] Advertising 3.0 [...]</description>
		<content:encoded><![CDATA[<p>[...] Advertising 3.0 [...]</p>
]]></content:encoded>
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	<item>
		<title>By: New Media &#187; Blog Archive &#187; New Media June 10, 2007 3:14 am</title>
		<link>http://howtosplitanatom.com/news/how-to-advertise-in-web-30/comment-page-1/#comment-1554</link>
		<dc:creator>New Media &#187; Blog Archive &#187; New Media June 10, 2007 3:14 am</dc:creator>
		<pubDate>Tue, 26 Jun 2007 09:08:10 +0000</pubDate>
		<guid isPermaLink="false">http://howtosplitanatom.com/news/how-to-advertise-in-web-30/#comment-1554</guid>
		<description>[...] How To Advertise In Web 3.0 Especially in services that use specialized flash players to deliver their content, text based advertising might be a way to move into a new media while still retaining the strengths of a previous one. Product Placement &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] How To Advertise In Web 3.0 Especially in services that use specialized flash players to deliver their content, text based advertising might be a way to move into a new media while still retaining the strengths of a previous one. Product Placement &#8230; [...]</p>
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	<item>
		<title>By: How To Understand Conversational Media &#124; How To Split An Atom</title>
		<link>http://howtosplitanatom.com/news/how-to-advertise-in-web-30/comment-page-1/#comment-1516</link>
		<dc:creator>How To Understand Conversational Media &#124; How To Split An Atom</dc:creator>
		<pubDate>Sat, 23 Jun 2007 22:11:02 +0000</pubDate>
		<guid isPermaLink="false">http://howtosplitanatom.com/news/how-to-advertise-in-web-30/#comment-1516</guid>
		<description>[...] Since the &#8220;People Powered&#8221; meme has hijacked my usual Web 3.0 speculation, I am going to make the best of it and write an addendum to my Advertising 3.0 treatise from a few weeks back. Let me introduce you to the idea of Conversational Media. [...]</description>
		<content:encoded><![CDATA[<p>[...] Since the &#8220;People Powered&#8221; meme has hijacked my usual Web 3.0 speculation, I am going to make the best of it and write an addendum to my Advertising 3.0 treatise from a few weeks back. Let me introduce you to the idea of Conversational Media. [...]</p>
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		<title>By: How To Understand Media In Web 3.0 &#124; How To Split An Atom</title>
		<link>http://howtosplitanatom.com/news/how-to-advertise-in-web-30/comment-page-1/#comment-1378</link>
		<dc:creator>How To Understand Media In Web 3.0 &#124; How To Split An Atom</dc:creator>
		<pubDate>Sat, 16 Jun 2007 18:57:49 +0000</pubDate>
		<guid isPermaLink="false">http://howtosplitanatom.com/news/how-to-advertise-in-web-30/#comment-1378</guid>
		<description>[...] I discuss advertising 3.0 in great detail in my article on it, here. The short version is that sponsoring personalities through word of mouth advertising and product placements will become more common. That, along with pre-roll and post-roll ad placements will take that place of traditional commercials. Also, advertainment will get people who would otherwise ignore these traditional advertisements to sit down a watch ad programs for entertainment value.  Related Companies: PodTech [...]</description>
		<content:encoded><![CDATA[<p>[...] I discuss advertising 3.0 in great detail in my article on it, here. The short version is that sponsoring personalities through word of mouth advertising and product placements will become more common. That, along with pre-roll and post-roll ad placements will take that place of traditional commercials. Also, advertainment will get people who would otherwise ignore these traditional advertisements to sit down a watch ad programs for entertainment value.  Related Companies: PodTech [...]</p>
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		<title>By: jf.sellsius</title>
		<link>http://howtosplitanatom.com/news/how-to-advertise-in-web-30/comment-page-1/#comment-22134</link>
		<dc:creator>jf.sellsius</dc:creator>
		<pubDate>Sun, 10 Jun 2007 21:15:51 +0000</pubDate>
		<guid isPermaLink="false">http://howtosplitanatom.com/news/how-to-advertise-in-web-30/#comment-22134</guid>
		<description>As the number of ads increase, the tendencey to ignore them does as well, requiring new models, like contextual ads for rich media, as you point out.  Oversaturation is a recurring problem, but it forces innovation to stand out.&lt;br&gt;&lt;br&gt;The tech savvy crowd may be more receptive to online ads if you consider TechCrunch charges $10K a month per badge ad. I&#039;ll have to research any studies on this.&lt;br&gt;&lt;br&gt;Thanks again for a great read.</description>
		<content:encoded><![CDATA[<p>As the number of ads increase, the tendencey to ignore them does as well, requiring new models, like contextual ads for rich media, as you point out.  Oversaturation is a recurring problem, but it forces innovation to stand out.</p>
<p>The tech savvy crowd may be more receptive to online ads if you consider TechCrunch charges $10K a month per badge ad. I&#39;ll have to research any studies on this.</p>
<p>Thanks again for a great read.</p>
]]></content:encoded>
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	<item>
		<title>By: jf.sellsius</title>
		<link>http://howtosplitanatom.com/news/how-to-advertise-in-web-30/comment-page-1/#comment-1267</link>
		<dc:creator>jf.sellsius</dc:creator>
		<pubDate>Sun, 10 Jun 2007 16:15:51 +0000</pubDate>
		<guid isPermaLink="false">http://howtosplitanatom.com/news/how-to-advertise-in-web-30/#comment-1267</guid>
		<description>As the number of ads increase, the tendencey to ignore them does as well, requiring new models, like contextual ads for rich media, as you point out.  Oversaturation is a recurring problem, but it forces innovation to stand out.

The tech savvy crowd may be more receptive to online ads if you consider TechCrunch charges $10K a month per badge ad. I&#039;ll have to research any studies on this.

Thanks again for a great read.</description>
		<content:encoded><![CDATA[<p>As the number of ads increase, the tendencey to ignore them does as well, requiring new models, like contextual ads for rich media, as you point out.  Oversaturation is a recurring problem, but it forces innovation to stand out.</p>
<p>The tech savvy crowd may be more receptive to online ads if you consider TechCrunch charges $10K a month per badge ad. I&#8217;ll have to research any studies on this.</p>
<p>Thanks again for a great read.</p>
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