I’m going to ask you to sign up for Friendfeed today, and I know that many of you aren’t going to want to because unlike me, you don’t spend all day trawling the Internet in search of truth and justice. In fact, some portion of you will take one look, smile and walk away until tomorrow’s challenge.

Before you go, I am going to ask that you humor me. If you use a feed reader or have ever subscribed to someone’s RSS, you should be on Friendfeed. It is by far the easiest way I have found to see the web at a glance, using a filter I can trust — people.

Sure, you can promote your “stuff” on Friendfeed as well (marketers rejoice), and since you get a lot more individual attention there than from say, social bookmarking, it’s a pretty effective channel; however, the real elephant in the room for information workers is that Friendfeed allows you to be lazy and informed at the same time.

The secret is to follow people you are interested in often and actively. As counter-intuitive as it might be to those playing the numbers game, the real value of Friendfeed is in who you seek information from. Follow a stable of interesting people, and you’d be stunned how quickly your information overload settles down.

Goal -

• Sign up for Friendfeed
• Use search to find interesting threads.
• Follow the people you’re interested in.
• Add some of your feeds into the mix.

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