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“We can’t solve problems by using the same kind of thinking we used when we created them.” — Albert Einstein

So, you are looking for a “creative solution” and all you can come up with are the same five ideas that everyone in the office has been shouting at you since the beginning of the day.

You’ve exhausted your book shelf, the web and your co-workers and still you aren’t coming up with anything new.


Turn It Around

Most of the time, the answer isn’t that you can’t find a solution, it’s that you’re not asking the right question.

What kind of Social Network should I create?

You could work all day looking at statistics, thinking about demographics and basically beating your head against a wall just to end up with a list of rehashed, stale, dead pool fodder.

What do people hate about Social Networks?

A little better, don’t you think? The answer to our questions are almost never what we should do, but why we should do it. Next time you feel trapped by a problem that just refuses to be solved, try restating it. You might be surprised.

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