Digg will make your traffic needs disappear. It will save your business, make you famous, and put your children through college! Sign up now!

That’s today’s challenge.

Let me be honest, Digg won’t do any of these things and the romantic notion that you will be a super star a week after signing up, is a fairy tale told to young marketers while they are still swaddling.

Chances are your stories will never see the front page (unless you have hundreds of hours to spend becoming a power user), and your biggest contribution will be a flame war with someone named “Cowfaker45.”

That’s not really the point though.

What you will learn if you follow Digg closely is the anatomy of what SEO professionals would call “linkbait.” The people at the very top of the Digg totem have a skill that few possess, the ability to identify and promote “good” content. That is a skill that can be learned. I want you to take the time to see what stories get promoted, and what factors run true through them.

No matter what your idea is, whether it’s for a blog post or a business your challenge is shaping it into something compelling. The lesson I want you to learn from Digg is what the scalpel looks like, and where to make the cuts.

Goals -

• Sign up for Digg
• Watch the front page, and read the promoted articles.
• Watch upcoming and see which articles “come close”
• Make a list for yourself of the factors that determine “good content” as you see it.

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