Coke

There are thousands of slogans out there, and a good chunk of them seem to have been designed without any thought is to why this particular set of words were strung together to describe a product.

Slogans should do two things:

Give consumers reason to believe that your product is better than the next likely competitor.

Convey to them the “story” that your product seeks to invoke.

Here are a few examples of effective slogans, take a look and think about why they work.

Apple - Think Different

Nike - Just Do It

Nike
Photo Credits

Coke - Always Coca-Cola

Energizer Batteries - It keeps going, and going, and going….

Energizer
Photo Credits

Guinness - Good things come to those who wait

Toyota - Moving Forward

Toyota
Photo Credits

McDonalds - Billions and billions served

Ok, this might not be relevant but it is definitely worth it.


Web 2.0 Roundup

Coca-Cola has never used, “Better Than Pepsi” as their slogan, though I bet they would love for you to believe that. Instead they use, “Always Coca-Cola.”

Why?

On one hand, this answers a latent question for the consumer, “What soft drink should I choose?” That’s right, Always Coca-Cola.

On the other hand, it is a strong statement about the longevity Coca-Cola. Coke is a brand that has always been there and always will be there.

It’s really easy to put together a slogan that “sounds right” but does absolutely nothing for your brand. Remember at the end of the day you are always designing marketing campaigns around the consumer, not yourself. Think about what your products core message is, and make your customer feel it.

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