Your blog is the digital mouthpiece of your business.

Most corporate blogs are terrible.

At its best, your blog can help you sell your concept, sell your team and sell your expertise.

At its worst, your blog can be a mishmash of press releases, half-formed opinions and stale rhetoric that only proves your lack of organization.

Corporate Blogging

You should treat your blog like any other branding tool.

For a web company, a blog can be the most important branding tool.

There is no better way to get close to your customers than having a good blog.

There is no better way to shatter your image than a poorly written blog.

A truly successful corporate blog combines useful information, company updates and strong attention to detail.

A truly mismanaged corporate blog lacks a clear focus, editorial control and a clear structure.

As a final point, hire a copy editor. You will thank me later.

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